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| Corporations spent over
$12 billion last year on their websites to attract customers.
Excluding market leaders, the largest Internet businesses attract
fewer than 400,000 visitors to their sites per year and do not
generate more than 2% of the company’s sales through their
sites. The cost of acquiring customers through the web is on
average 3 times more than through physical sales. For the federal
customer, a company’s website is important only to the
point of serving informational needs after they have become
interested in you. The best way to reach your federal customers
is by actually presenting them your solution face to face. |
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