The 5P’s of government Business Development --- Price, Product, Positioning, Promotion and Proposals are as important now as they ever were, but must align with government objectives and current market dynamics going forward. To make it into the government customer’s selection pool, vendors need to be armed with the right solutions for their clients at the right time. This is where truly innovative businesses will separate from the less agile companies. Big e-commerce website spending, blind proposal writing to win contracts, huge online advertising budgets, email and mail marketing, trade shows etc., are currently everybody’s method of choice for winning customers but with a dwindling rate of success due to increasing competition. The key is to know where to look for your ideal customers, who will be thrilled with your knowledge of their problem, where you will have the best chance of a business relationship.