Define Company Direction
One of the first things we recommend is that senior management from our vendor clients get together with us and truly lay out a company direction definition, which then forms the basis of all marketing activities. Over simplification of this approach has led many a company into making costly mistakes that sometimes are difficult to change.
 
Here is how we do it:
 
  • Define Present Situation
  • Define Company
  • Define Goals
  • Timeline the Exit Strategy
  • Confirm Mission Statement
  • Who is Management?
  • Products
  • Services
  • Market Environment
  • Current Customers
  • Pricing and Profitability Today
  • Pricing and Profitability projected forward
  • Financial Status
  • Establish Vision
  • Business Plan (not included)
  • Innovate Current Strategy
  • Define New Markets
  • Execute Vision
  • Innovate Strategy

©2007 ADEZZA Federal Consulting, LLC
, 2007